By Brittany Fisher
As we look to expand our investments, our thoughts may be drawn to the real estate industry. Within it, vacation rentals offer great potential for profit and growth. Here is what you need to know to get started as a first-time property investor.
Why Invest?
A vacation rental offers much versatility for an investor. It is a fantastic choice to dip your toes into the real estate market, particularly when you want to expand your portfolio. From a condo to a three-bedroom house, a vacation rental can be profitable with any type of property you choose to invest in. Since higher fees can be charged and there is a regular turnover of guests, it can also earn an income greater than a long-term tenancy over time. Certainly, this is a growing sector thanks to websites like Airbnb and VRBO, making bookings easier than ever. Still, to be successful, you must have a plan of action to maximize profits and secure clients.Know Your Requirements
As a start, you must know what your requirements are going to be. These are not limited to tax liabilities alone, as you will likely also have to apply for a permit to run a short-term rental. To avoid any surprises, do your research and know exactly what to expect to hit the ground running. Similarly, ask yourself if you will have the time to clean and maintain your property. If not, research what interior cleaning services are available to you (the cost of hiring a cleaning company averages between $100 and $300). Any successful business needs good planning, and that can save you money, too.Form Your Business Entity
Many real-estate investors choose to establish themselves as a limited liability company to protect their personal assets from any litigation. To file an LLC, you can hire an attorney, but it’s much cheaper and quicker to use online formation services. These services can inform you on how to create an LLC in addition to explaining its benefits and how an LLC differs from other business structures.Make Adjustments
Like a standard rental, a vacation property can benefit from minor enhancements that might also boost its value in the long-term. If you're unsure where to start, focus on sprucing up the rooms and transforming the outside. Yes, guests will spend a lot of their time indoors, but a property with poor curb appeal isn't likely to make a strong first impression. So, give everything a fresh coat of paint, replace anything that looks worn, and add extra color with flowerbeds.Have Amenities
No rental is complete without a range of amenities to create a home away from home. They might be basics, like a selection of toiletries and towels, but don't overlook other essentials of modern life. After all, WiFi is no longer seen as a premium bonus, but a necessity for many, and a rental lacking internet could struggle for bookings. Once you have addressed these basics, you might then invest in other features, such as smart tech, to further boost appeal. Ultimately, the additional amenities you choose may depend on your neighborhood, budget, or desired clientele.Tailor Your Property
You may want to focus on a specific demographic, or you might be seeking broader appeal. Both of these approaches will mean tailoring your rental to get bookings. For instance, you could engage both families and single travelers by making your property pet-friendly. Yet, your neighborhood may be the major factor in who visits, since local features may not suit all demographics. Given that, look to your area's attractions, and see if they would appeal to millennial, family, or senior clientele. Your research won't end with this, as patterns will emerge once your business is up and running.Eventually, you can use this to your advantage to better target your advertising.
Investing in a vacation rental can offer long-term gains. Of course, it will take time for a property to become a profit maker, but see it through. Your commitment can be rewarded with a successful business.