How To Make a Good First Impression As a Real Estate Agent
By Kayla Beirne
Regardless of how long youâ've been in the business, every new client is meeting you for the first time. For all your skill, every customer is new territory. You need to feel out who they are and what they're looking for. Their first impression of you will stick with them no matter what happens afterward. Put your best foot forward with the following tips and pointers on how to make a good first impression as a real estate agent.
Dress Sharp
Unless you're in the casual business, distressed jeans and a faded t-shirt will not exude professionalism. Dress so you appear professional yet approachable, finding that sweet spot between sloppy and too severe. You can never go wrong with a suit, but be sure everything is clean, pressed, and free of stains. Finally, don’t go for sex appeal with too much exposed skin. Some clients find it more off-putting than enticing.
Timing Is Everything
No one will ever fault you for being too early, but no one will forget if you are late. Your clients’ time is as precious as your own, and it shows a remarkable level of presumption to assume a first-time customer will let your lateness slide even once. If you are going to be unavoidably late due to circumstances beyond your control, head it off by calling and alerting them, apologizing, and offering to reschedule or make amends. But it goes without saying, a schedule is a series of promises. Break one and the others will likely fall.
Your Car Is Your Business Partner
Take good care of your car. Along with your smartphone, it’s your most valuable tool, shuttling you from showing to showing and client to client. Choose a brand and model that speaks to your successes but pick one that’s known for its reliability and durability. A hot model is only a hindrance if it keeps breaking down on its way to appointments. Take it in for regular checkups, keeping track of issues that could signal a bigger problem. Ensure the wheels are inflated to their proper pressure and regularly inspected and rotated.
Keep your car running happily and healthily by checking and topping off all fluids. When you pull up to a showing, a smooth-running ride promises a smoother experience for clients.
Get Real
Want to know how to make a good first impression as a real estate agent? Get in touch with sincerity. Greet new clients with a smile and a handshake strong enough to let them know you’re reliable and trustworthy. You may feel the urge to turn on the charm and act in a very “big†way, but customers can sense inauthenticity. Do your homework beforehand so you can answer their questions and share the right information. Your customers will appreciate it.
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